Cash-strapped and with sales declining, McDonald’s today (April 1, 2023) announced in a press release that they would stop selling meat-based hamburgers by May 1 this year, and would introduce a line-up of all-soy products by next year.
The Oak Brook, Illinois-based company announced several new soy-based products in the press release, which follows:
OAK BROOK, IL--(Marketwired – April 1, 2023) - McDonald's USA (NYSE: MCD) today announced new menu changes designed to revolutionize the American palate and remain in tune with growing trends in the food marketplace.
McDonald’s U.S. restaurants will stop selling all hamburgers by May 1, and introduce a larger line of chicken products by the end of the year, CEO Steve Easterbrook said. The company will feature an all-soy burger product line by January 1, 2022. It will greatly expand its line-up of chicken products throughout the current year.
"Our customers have been demanding healthier menu items and we’ve listened to their concerns. They want food they can feel good about eating, and for McDonald’s, that’s soy and other non-beef items."
Some of the new products we’ll be introducing are the Big MacSoy™, the Double McSoy™ and (starting in California and the American Southwest in 222, nationwide in 2023) the Soy McBurritto™. Several new chicken items will be introduced, including McChicken Bites in both “original” and “spicy” varieties.
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